Unleashing Business Potential

Executive Consulting & Interim Management

Practical. Pragmatic. Personal.

#B2B Sales Excellence
#AI + Business
#Leadership
#Women in Tech.

„Leaders today have to decide faster, communicate with clarity, and steer their organizations confidently through disruption, AI, and societal change to succeed.“

Portfolio

Passionate about enabling success

My mission is to empower companies and their leaders to build future-ready organizations – where strategy, culture, and technology form a lasting alliance.

I work with leaders exactly where strategic clarity, technological innovation, and cultural stability must come together.

Let’s discuss how your organization can navigate change pragmatically yet with depth – with lightness and with impact.

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AI Strategy Consulting

Looking for Architects of Change?

I support organizations in developing AI strategies that combine pragmatic use cases with long-term business impact.

From training and enablement to first steps and concrete applications, I help leaders and teams understand and adopt AI in a way that fits their culture.

Together, we design business strategies around AI that create clarity, unlock opportunities, and build confidence for the journey ahead.

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Leadership Sparring for Executives

Looking for a Pathfinder?

Leading under pressure – with integrity, clarity, and inner strength.

Leadership is not a title but a daily choice – especially in times of disruption, overload, and cultural change. I support executives who strive for more than stability: effectiveness, depth, and growth.

With executive experience from crisis-driven transformation processes in the B2B environment, I know what truly matters: trust, clarity – and the courage to challenge oneself.

Your Benefits:

  • A space for reflection to make sound leadership decisions
  • Personal development as a strategic lever
  • Clarity in critical moments
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Organizational Development with Foresight

Organizational Gamechanger wanted?

Changing culture, empowering structures, enabling futures.

Organizations don’t transform at the push of a button – but with focus and intent. I guide change processes that realign structure, mindset, and collaboration to enable growth and resilience.

My focus: organizations that perform even under pressure. With experience from change processes in volatile B2B markets, I bring the expertise of how culture and structure can work together – not against each other.

Your Benefits:

  • OD processes with substance and impact 
  • Resilient leadership models and team structures
  • Culture as a strategic asset
brodersen-consult-vertriebs- und go-to-market-strategien

Sales and Go-to-Market Strategies

Sales Navigator wanted?

Creating markets, gaining relevance, strengthening sales organizations.

A good product alone is not enough – the path to the customer makes the difference. I support companies in developing go-to-market strategies that create sustainable impact – especially in complex and highly competitive B2B markets.

It’s not just about concepts, but about execution: how sales is organized, led, and enabled to build and maintain relevance in the market. I bring years of responsibility for high-performing sales organizations – including leadership through crises and transformation.

Your Benefits:

  • Strategically grounded go-to-market roadmaps
  • Strengthening your sales organization – structurally and culturally
  • Positioning with substance in saturated markets

About Me - A Pragmatic Navigator

Katrin-Brodersen-ueber-mich

Über mich - Ein pragmatischer Navigator

“I bring a wealth of perspectives from leadership, sales, and strategy – to shape the future with real impact.”

  • 20 years of leadership experience in B2B sales, digital marketing & management, most recently as Vice President Sales with P&L responsibility
  • Experience across startups, German mid-sized companies, and global corporations
  • Specialization: transformation under competitive pressure – with a clear eye for what is both feasible and necessary
  • Northern German at heart – grounded, direct, principled, with a hands-on mentality
  • Fueled by curiosity – inspired by learning from the best: MIT Executive AI training and Executive Education at Stanford GSB.
  • Engaged in growth – serving as a contracted Course Facilitator in the Stanford GSB LEAD online program.
  • Approach: bridging strategy, culture, and technology – for organizations with foresight and ambition

I recharge with my family – and on the water.

Sailing gives me calm, clarity, and focus on what truly matters. Along the way, you learn much of what great leadership requires today: foresight, teamwork, flexibility, and the ability to hold course even in turbulent times.

More about my career path and perspective here LinkedIn.

“I am not a consultant - I am a catalyst for real change. My strength lies in advancing people with substance - through depth, pace, and new perspectives.“

Testimonials

I am deeply grateful to Katrin Brodersen for her exceptional guidance throughout the Building Power to Lead course in the Stanford LEAD Certification Program. With her extensive leadership experience, Katrin provided invaluable insights on navigating the corporate world, handling office politics, and building meaningful professional relationships across industries. Her expertise in leadership dynamics and engaging facilitation made complex concepts on power, influence, and ethical decision-making both accessible and immediately applicable to my professional life. Katrin’s thoughtful feedback inspired self-reflection, while emphasizing emotional intelligence, strategic power-building, and maintaining integrity in leadership. The collaborative environment she fostered allowed for meaningful growth, significantly shaping my approach to leadership. Thanks to her teaching, I now lead with greater clarity, confidence, and purpose, and am applying these new skills to advance in my career.
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Vivien M. Wang
Director Program Management, RockEd
Katrin's coaching during my Stanford LEAD program was transformative. Her clear methodology and direct coaching style helped me focus on results in my career and growth journey. Her empathy and understanding empowered me to pursue my goals with confidence and achieve them! Thanks to Katrin's guidance, I transitioned to a role at Google that gives me the power and influence to make a real difference. Katrin also demystified networking for me, providing me with tools to expand my connections, embrace my talents, and take leaps of faith despite! Katrin is an executive coach I'd love to have throughout my career!
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Stanela Khalil
Program Manager at Google Cloud

Certificates:

Growth begins with a clear conversation
Contact me for a personal sparring session.

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